Greenwich, CT and New York, NY – October 11, 2017 – Townsquare Media, Inc., the third-largest U.S. radio operator, and Oakscale LLC, a full-service franchise development platform and subsidiary of Metric Collective, announced today an exclusive partnership designed to rapidly grow franchisors and their franchisees nationwide.
Underpinning this innovative partnership is Oakscale and Townsquare’s shared belief in the scale potential of the franchise model, the companies’ combined ability to deliver targeted audiences and customer demand in local markets, and the gap that exists today in how franchisors and their franchisees are served by modern media and technology platforms.
Although several large franchises are household names, the overwhelming majority of the 4,000+ domestic franchise concepts are unfamiliar to the general public and lack a cost-effective means to reach their target audiences. By coordinating their expertise and efforts, Oakscale and Townsquare are uniquely positioned to help franchisors and franchisees overcome this challenge and generate awareness in the highest-impact local markets, on a national scale.
“The largest problem for most franchise brands is visibility, both for the franchisor and for their local franchise owners. Our franchise partners are already growing, and collaborating with Townsquare will allow us to accelerate their growth by reaching more consumers and potential franchisees through an unmatched media footprint,” said Josh Kovacs, General Manager of Oakscale.
The structure of the partnership will provide Oakscale and Metric Collective clients with access to multi-platform market campaigns across Townsquare’s vast media footprint. This includes over 318 radio stations, 325 local websites, and 550 live events reaching nearly 18 million attendees annually.
”Our integrated media platform reaches approximately 25 million consumers across middle America – people who shop, eat, drink and enjoy every day. We reach them on-air, online and on site, often multiple times a week,” said Michael Josephs, Executive Vice President of Townsquare. “Working with Oakscale and Metric Collective to drive business for local franchisees and to amplify new franchisor business development opportunities are exciting and natural extensions.”
About Townsquare Media Inc.
Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include 318 radio stations and more than 325 local websites in 67 U.S. markets, a digital marketing solutions company serving approximately 11,750 small to medium sized businesses, approximately 550 live events with nearly 18 million attendees each year in the U.S. and Canada, and one of the largest digital advertising networks focused on music and entertainment reaching more than 50 million unique visitors each month. Our brands include iconic local media assets such as WYRK, KLAQ, K2 and NJ101.5; acclaimed music festivals such as Mountain Jam, WE Fest and the Taste of Country Music Festival; unique touring lifestyle and entertainment events such as the America on Tap craft beer festival series, the Insane Inflatable 5K obstacle race series and North American Midway Entertainment, North America’s largest mobile amusement company; and leading tastemaker music and entertainment owned and affiliated websites such as XXLmag.com, TasteofCountry.com, Loudwire.com and BrooklynVegan.com. For additional information, please visit www.townsquaremedia.com.
Oakscale is a full-service digital franchise development platform distinguished by our extensive development experience, proprietary technology systems, and unmatched digital marketing capabilities. We partner with select emerging franchise concepts to drive exceptional system growth. For additional information, please visit www.oakscale.com.
About Metric Collective
Metric Collective, the parent company of Oakscale, operates multiple businesses that provide technology and digital marketing solutions for franchisors, franchisees, and SMBs. Other Metric companies include FranchiseHelp, Metric Digital, and Franfunnel. Metric is honored to have had businesses recognized on the prestigious Inc 5000 list of fastest-growing private companies in the U.S. for three consecutive years. For additional information, please visit www.metriccollective.com.