Adding The Fan Radio Network and Minnesota Vikings Broadcast Rights Moving Sasquatch From WEBC 106.5/1560 to WWAX 92.1
Duluth, MN – January 31, 2020 – Townsquare Media Inc. (“Townsquare,” the “Company,” “we,” “us,” or “our”) announced today that beginning on February 1, 2020, Townsquare Media Duluth will operate WWAX-FM (92.1 FM) under a Time Brokerage Agreement with Twin Ports Radio, LLC. WWAX currently broadcasts The Fan Radio Network and local sports programming on 92.1 FM. Townsquare Media Duluth has also acquired the Duluth/Superior radio broadcast rights for the Minnesota Vikings football team, for the 2020-2024 seasons. Townsquare and Twin Ports Radio, LLC also expect to enter an agreement in the near term whereby Townsquare will acquire WWAX.
WWAX perfectly complements Townsquare’s portfolio of leading local media brands B105 KKCB-FM (Country), Mix 108 KBMX-FM (Hot AC), KOOL 101.7 KLDJ-FM (Classic Hits) and Sasquatch WEBC AM/FM (Classic Rock). Townsquare expects to move The Fan Radio Network and all sports programming currently broadcast on WWAX to WEBC, which broadcasts on 560 AM and its 106.5 FM translator, during the week of February 17, 2020. This will bring the Midwest’s hottest sports radio network back to its original Northland home. WEBC will also carry on the tradition of local sports broadcasting featuring regular season and playoff high school football and hockey games, and Grandma’s Marathon. Classic rocker Sasquatch 106.5 FM, which made its Northland debut in October 2015, will move to 92.1 FM as ‘Sasquatch 92-1’. Sasquatch will continue to feature a roster of local talent along with a top shelf national line-up that includes the Free Beer and Hot Wings Morning Show, Nights with Alice Cooper, and more. Minnesota Vikings football broadcasts will broadcast on both WEBC and WWAX-FM.
“With its fun, irreverent attitude, Sasquatch 106.5 has quickly earned a loyal following. Moving it to 92.1-FM will provide the opportunity for the station to reach even more Northland listeners who love real classic rock,” said Townsquare Media Duluth Operations Manager, David Drew.
Mary Niemeyer, Townsquare Media Duluth Market President and Chief Revenue Officer, commented, “All of these programming moves greatly improve the experience for our local listeners and the marketing solutions we can provide for our local advertising partners, enhancing our position as a premiere local media company in the Northland. We are thrilled to bring The Fan back home to WEBC along with the Minnesota Vikings, while providing our rabid Sasquatch audience extended reach on 92.1 FM.”
Townsquare’s Chief Executive Officer, Bill Wilson added, “We are pleased to announce this strategic move which will strengthen our position in Duluth, and more importantly, strengthen our content offering for our local community and our marketing capabilities for our local advertising partners. The addition of WWAX to our local media portfolio is a clear demonstration of our ‘Local First’ strategy, which is a commitment to super-serve our local clients, local listeners and local communities while helping local businesses grow.”
About Townsquare Media, Inc.
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid sized markets across the U.S. Our assets include 321 radio stations and more than 330 local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive) serving approximately 18,150 small to medium sized businesses, a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events each year. Our brands include local media assets such as WYRK, KLAQ, K2 and NJ101.5; iconic local and regional events such as WYRK’s Taste of Country, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.com, TasteofCountry.com and Loudwire.com. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.
Local Contact:
David Drew
Operations Manager
Townsquare Media Duluth Minnesota
(218) 336-3641
DavidDrew@townsquaremedia.com
Investor Relations Contact:
Claire Yenicay
Executive Vice President
Townsquare Media Inc.
(203) 900-5555
investors@townsquaremedia.com