XXL Higher Level Radio with DJ Wire Broadcasts On Nine of Townsquare Media’s Urban Stations & Is Available For Syndication Via Compass Media Networks
Purchase, NY – November 14, 2019 – TOWNSQUARE and COMPASS MEDIA NETWORKS announced the launch of a new syndicated radio show, XXL HIGHER LEVEL RADIO, tied to Townsquare’s influential XXL Magazine, website and app. The show debuted Monday November 11, 2019, and airs 7pm – 12 midnight on nine of Townsquare’s Urban radio stations across the United States.
XXL has been a dominant voice in hip-hop for over 20 years, documenting and influencing the culture and music since 1997. The brand reaches over 6 Million unique people every month via XXLMag.com and the XXL mobile app, and has amassed over 9 Million followers on social media. XXL’s YouTube channel has over 3 Million subscribers, and Lil Baby and Juice WRLD grace the cover of the current issue of XXL Magazine, on newsstands now.
Townsquare SVP of Digital Jared Willig said, “When Townsquare acquired XXL Magazine in 2014, our mission was to expand the iconic brand via social, video, podcasting, events and more while maintaining the core print magazine which is so important to the community. XXL HIGHER LEVEL RADIO is the next phase of that strategy, and like the XXL brand itself, we are excited for it to be influential, interactive and digital-forward.”
XXL HIGHER LEVEL RADIO, hosted by DJ Wire of Townsquare’s top-rated WBLK in Buffalo, will feature exclusive artist interviews, hip-hop news from the XXL news desk, DJ mixes, and a countdown of top hits. The show’s music playlist will largely be driven by data culled from the XXL website, mobile app and social media. Listeners will be able to interact with DJ Wire as well as participate in the show in various ways via the free XXL mobile app, available on both the Android and iOS platforms.
The show will also feature content from the annual XXL Freshman Class, the brand’s definitive list of the hottest new artists in hip-hop, whose esteemed alumni includes Kendrick Lamar, Travis Scott, Chance the Rapper, Big Sean, Future, J.Cole, Meek Mill, Wiz Khalifa and Logic.
XXL Magazine Editor-in-Chief Vanessa Satten, who has led the brand for over a decade, added, “XXL HIGHER LEVEL RADIO is an exciting extension for us that will both respect and celebrate hip-hop like our website and magazine do. The music comes first and this show will not only highlight who and what everyone is listening to, but showcase stars of the future as well.”
“We’re thrilled to bring a fresh new show to the Urban weeknight radio landscape” commented Townsquare SVP of Programming Kurt Johnson, and DJ Wire added, “My mother bought me my first turntables when I was 13, and working with the XXL team to launch a radio show is a dream come true.”
Townsquare Media currently produces the following programs in partnership with Compass Media Networks – all of which are available for syndication and in aggregate broadcast in over 350 markets – POP CRUSH NIGHTS, LOUDWIRE, TASTE OF COUNTRY, ULTIMATE CLASSIC ROCK , THE NIGHT SHIFT WITH CRAIG ALLEN – and now XXL HIGHER LEVEL RADIO.
To find out more about the program and availability in your market contact Nancy Abramson (914) 708-1451 firstname.lastname@example.org.
About Townsquare Media, Inc.
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid sized markets across the U.S. Our assets include 321 radio stations and more than 330 local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive) serving approximately 18,150 small to medium sized businesses, a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events each year. Our brands include local media assets such as WYRK, KLAQ, K2 and NJ101.5; iconic local and regional events such as WYRK’s Taste of Country, the Boise Music Festival, the Red Dirt BBQ & Music Festival and Taste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.com, TasteofCountry.com and Loudwire.com. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.
About Compass Media Networks
Compass Media Networks is an entertainment company with a growing portfolio of well-branded programs, broadcast on thousands of radio stations and emerging digital platforms, reaching millions of listeners daily. See www.compassmedianetworks.com.